Know About My Brand In The Media
Understanding how your brand is perceived is a key element of any strategic communications planning process and can create a significant advantage in identifying threats and opportunities.
Enhance your research channels with our media analysis solutions.
Delivering brand insights
Our systems and dedicated account management team are specialised in the media in relation to your industry, and can offer valuable insight, filtering content so that you only receive media that is relevant and which helps you understand how your brand is perceived. For example:
- Best practice information management systems and client service that builds the right scope and brief to capture everything you need to know about your brand and others
- Dedicated industry-aligned Newsdesk personnel alerting you to news that matters most to your brand
- Online mediaportal, mobile mediaportal, SMS and email alert servicesthat provide news as it suits you, when it suits you
- Media coverage reports and mediaportal analytics that provide comprehensive metrics across all your media coverage, press, broadcast and online
| You only receive media that is relevant and which helps you understand how your brand is perceived. |
Our best practice Media Analysis services can comprehensively evaluate your brand’s presence in the media, giving you the intelligence advantage in developing brand strategy, providing insights such as:
- Media presence of your brand (compared with competitor brands)
- Favourability of coverage of your brand (and competitor brands)
- Which brand's messages are penetrating
- Which journalists are involved and what their brand preferences are
Talk to us
Contact your Media Monitors service team to discuss your media needs today.