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Measurement: Impact, trends and developments

Maintaining relevant metrics for business in conjunction with developments in communications, technology and consumer behaviour.

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360m shortlisted for seven AMEC Awards

  • Posted by: John Croll
  • Posted in: Measurement: Impact, trends and developments
  • When: 03.04.2012 at 9:00 AM
  • Viewed: 150

Over the past two years the AMEC Communication Effectiveness Awards adjudged 360m the most awarded media analysis and research company across 104 members represented in 50 countries.

What’s the Australian obsession with Twitter?

  • Posted by: Callum Feasby, Brandtology
  • Posted in: Measurement: Impact, trends and developments
  • When: 06.10.2011 at 10:00 AM
  • Viewed: 529

Learn more about the evolution of Social Media Metrics since Brandtology began.

Global coalition to establish standardised international social media measurement

  • Posted by: John Croll
  • Posted in: Measurement: Impact, trends and developments
  • When: 05.10.2011 at 9:00 AM
  • Viewed: 308

The International Association for Measurement and Evaluation of Communication (AMEC) and two other leading industry bodies form global coalition to standardise international social media measurem ...

Brandtology: Social Media Metrics

  • Posted by: Erwin Seah, Brandtology
  • Posted in: Measurement: Impact, trends and developments
  • When: 27.07.2011 at 10:00 AM
  • Viewed: 1346

Learn more about the evolution of Social Media Metrics since Brandtology began.

Business views media measurement as vital

  • Posted by: John Croll
  • Posted in: Measurement: Impact, trends and developments
  • When: 17.05.2011 at 7:00 AM
  • Viewed: 1495

Research from the the International Association for Measurement and Evaluation of Communication (AMEC) confirms business views media measurement as vital.

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