PR & Communications
Luke Allen, Account Director
Media Monitors has enjoyed a media intelligence partnership with PR & Communication firms across Australia since the 1980's. During that time the media landscape has changed dramatically as new media has emerged and lifestyle changes have dictated new media consumption patterns.
Over that period, monitoring of media has also changed significantly. Organisations and individuals strive to keep up with an increasingly fragmented media landscape, looking to protect and promote brand reputations as well as manage issues affecting profits and business outcomes.
We understand your business. Over the years our product development strategies have been developed recognising that our clients are increasingly accountable for their work and require easy to use technology to support them through their busy day.
If you are managing Corporate Communication Strategies, Public Affairs, Brand Campaigns, Issues & Crisis Management or Digital & Social Media, we are here to help you with:
- Targeting media releases to the appropriate media/journalists
- Capture media coverage as a result of PR campaigns.
- Alert you to breaking stories which require an urgent response for crisis management situations.
- Provide media evaluation and measure the effectiveness of PR and programs undertaken.
- Provide insights into issues, media and journalists’ interests, biases and reporting trends, and various sources quoted or cited in the media to aid strategic communications planning.
- Provide further context by providing industry insight on clients’ competitor key messages, spokespersons, stakeholders and share of voice against competitors to aid strategic communication planning.
If you wish to find out more information, please fill out our contact form.