Media Monitors Celebrates New Beijing Office Opening

Beijing, March 10, 2010 - Asia Pacific's leading media intelligence company - Media Monitors today announced the strategic relocation of its Greater China headquarters to the heart of the Central Business District in Beijing.
 

The new Beijing office provides Media Monitors with the right platform to introduce new technologies and capabilities that enhances the ways the company collects, filters, delivers and analyses relevant information for government and corporate clients across China.
 

Commenting on the office launch, Media Monitors Group CEO John Croll said 'The opening of the new offices in the Chaoyang District signifies our company's commitment to the Chinese market and to our more than 100 local employees.'
 

'This investment enables our company to deploy innovative systems and introduce proven Media Monitors' products and services currently accessed by over 5,000 clients across the Asia-Pacific region” Mr Croll added.
 

Media Monitors General Manager of Greater China, Mr Jarrod P. Smith said 'Since Media Monitors acquired Sinofile Information Consulting in 2008, our company has been focussing on providing high quality services to our clients as well as gaining in-depth knowledge on the challenges and requirements of the local market”.
 

As public relations and communications practitioners' needs for in-depth media analysis and more relevant media monitoring services rise, Media Monitors is at a vantage position due to their exclusive Asia-Pacific franchise of world renowned CARMA® media analysis methodology and the introduction of China's first Digital Production System.
 

Media Monitors Operations Director of Greater China, Mr Shan Chengjun explained: 'Our client demands have gone far beyond simple media clippings or sentiment analysis. Media Monitors's award winning analysis team, use best practice methodologies to provide clients with in-depth analysis of their media profile, messages, competitor information or industry issues.”
 

The international industry body Association for Measurement and Evaluation of Communications (AMEC) recognised Media Monitors with five prestigious AMEC Awards last year for their outstanding media analysis reports produced for government and corporate clients.


Mr. John Chen, Deputy Secretary-General of China International Public Relations Association (CIPRA) said 'CIPRA congratulates Media Monitors for their new office in Beijing and new product developments. We are delighted to see global organisation taking the time to understand the Chinese market and provide relevant services that supports local public relations and communications practitioners.”
 

The new office in Beijing's Chaoyang District will showcase China's first Digital Production System that supports scanning, optical character recognition (OCR) process -both English and simplified Chinese characters- clipping and reading of media content, which provides Media Monitors clients with more accurate, timely, relevant information.
 

About Media Monitors – Making Sense of the Media

Media Monitors is the leading media intelligence company in Asia-Pacific, with offices in Australia, New Zealand, Singapore, Malaysia, Hong Kong SAR and Mainland China. We deliver solutions to clients in media contact database and campaign release management: multilingual media monitoring across print, TV, radio, mainstream and social media online sources, and media analysis. We serve thousands of clients in financial, telecommunications, pharmaceutical, sports, FMCG and government sectors. With over 900 employees across the region, Media Monitors offers the innovative solutions and robust media intelligence needed to confidently navigate today's sophisticated and complex media landscape.
 

-ENDS-

http://www.mediamonitors.com.cn

Editorial Contact: Karina Silva
Senior Manager, Group Marketing & Communications
Tel:  +61 (2) 9318-4767 
Mob:  +61 407 39 21 25 
Email: karina.silva@mediamonitors.com.au